Hi, I'm Dilyara,
I'm a UX researcher with a background in psychology, passionate about digging deep into user behavior. Through mixed-methods research, I bridge the gap between data and human-centered design, turning complex findings into clear, impactful strategies that elevate user experiences.
Some of the work I'm most proud of.
RITZYREPUBLIC
For RitzyRepublic, a designer handbag rental service, I conducted UX research to improve site credibility, navigation, and user decision-making. The project focused on enhancing the rental experience for both subscription and one-off users.
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AROMATE
In the Aromate project, my UX research centered on uncovering user preferences in fragrance selection. Through surveys and interviews, we explored the sensory aspects of scent choice, leading to insights about how users select and experience fragrances.
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CLEANPLANTS
CleanPlants, a wholesale produce supplier, struggled with an outdated phone and email ordering system. As a UX researcher, I helped them understand their user needs and pain points and advocated for a streamlined online ordering flow.
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Empathy & Diversity
This study explores the complex relationship between empathy, cosmopolitan orientation, and attitudes towards minority groups in Hungary. Using desk research, surveys, and structural equation modeling, it reveals how empathy components influence attitudes through the lens of cosmopolitan orientation.
VIEW PROJECTCore Competencies
User Research
Conducting in-depth user interviews, surveys, and usability tests to gather valuable insights.
Data Analysis
Analyzing quantitative and qualitative data to identify patterns and user behavior trends.
UX Strategy
Developing user-centered strategies to align business goals with user needs.
Narrative Building
Crafting compelling user stories or scenarios that illustrate user needs and contexts, helping to advocate for design decisions.
UX Writing
Crafting user-friendly content and microcopy that enhances the overall user experience.
Collaboration
Working effectively with cross-functional teams to deliver cohesive user experiences.
Nice to meet you.
I'm a UX researcher with a background in psychology, and I'm all about understanding how people think, feel, and interact with the world. My PhD research explored cosmopolitan orientation and prejudice, which has given me a unique perspective on how diverse mindsets shape behavior. But at my core, I'm passionate about digging into user experiences and uncovering insights that lead to better products.
I thrive on solving complex problems, translating data into real, actionable strategies that help businesses create user-focused designs. For me, research isn't just about collecting data—it's about telling the human story behind it.
Contact
dilyara.seitova@gmail.com